Southwest Airlines Case Study News
Business case studies: Overused, and often abused
Popular business books often exaggerate what case studies can actually teach us, and when the evidence is shaky, the advice is suspect.
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Former Southwest CEO Speaks At Naval Academy Leadership Conference
Tells Attendees 'Turbulence Is Inevitable, But Misery Is Optional' Howard Putnam, former CEO of Southwest and Braniff Airlines, presented his views on leadership Tuesdays as the keynote speaker for the second day of the Naval Academy Leadership Conference. "Attitude starts at the top," said Putnam to an audience of students and faculty from both military and civilian universities. "Make your ...
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‘Loyalty marketers failed to innovate fast enough'
Since the launch of a Canadian Air Miles coalition loyalty programme in 1992, LoyaltyOne Rewards has come a long way. And since 1990, Colloquy (now a LoyaltyOne company), has been in the business of research, publishing and education on loyalty.
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Business Briefs for Jan. 25
AirTran to leave Sarasota-Bradenton
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Stakes high for Charlotte in US Airways merger talks
As merger talk heats up around US Airways, experts say acquisition of American Airlines or merger deal with Delta could affect Charlotte's status as a hub city.
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Ultimate Market Recap: Southwest Flies Higher, Google Starts to Bounce Back
The entire day on Wall Street in one Cheat Sheet ...
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